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A Client Perspective On Law Firm Marketing and Sales
Managing Partner. Chief Marketing Officer. Director of Client Development & Sales. Marketing Partner. Director of Communications. Marketing Committee Member.
In the law firm context, what does each of these positions have in common? In terms of marketing and business development, each person on this list serves, primarily, as an instrument of change.
As the competition for premier legal work continues to stiffen, firms are increasingly forced to change the way they position, promote and sell themselves. Firm leaders and marketing professionals face a daily battle of convincing their professionals that the tactics of 15, 10, even 5 years ago may no longer be relevant.
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