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Billing Your Client? Think Branding In The Process
The foundation of marketing is branding. Although branding drives most attorneys crazy because brands resist logical definitions, your firm's brand is an essential element of marketing legal services. In essence, brands are an array of impressions and beliefs that surround your firm, and create expectations about the kind of attorneys the firm has and the work it performs. Since brands create an emotional connection between attorneys and their clients, your brand can be considered your firm's personality.
Think of Harvard. Harvard provides a service ' education. But the mere mention of the name conjures up an extraordinarily powerful set of associations, beliefs and impressions about what Harvard University is, does, and represents. The result? Well, although Harvard has an endowment of $19.3 billion, it can still charge tuition of around $40,000 per year. And applicants have less than a 1 in 10 chance of admission. That kind of pricing power, and demand, come not because of the school's outstanding academics, but because of the Harvard brand. A strong brand is a powerful thing.
Brands are particularly effective when they catch consumers (or clients) by surprise. Given our media saturation, we do not even hear television commercials anymore, because we know they are coming and tune them out. But, we notice the CHW sign behind the batter at Giants games and Apple stickers on the back of trucks when sitting in traffic.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?