<b>Meyerowitz on Marketing:</b> Beyond The Rolodex

In the past, when lawyers at Duane Morris L.L.P. decided that they wanted to hold an executive briefing for clients, they would ask their colleagues to provide the names and addresses of the people they thought should be invited to the event. The process took weeks and was often incomplete. Now, though, the firm has streamlined the process through its use of "client relationship management" (CRM) software.

8 minute read July 28, 2005 at 04:12 PM
By
Steven A. Meyerowitz
<b>Meyerowitz on Marketing:</b> Beyond The Rolodex

In the past, when lawyers at Duane Morris L.L.P. decided that they wanted to hold an executive briefing for clients, they would ask their colleagues to provide the names and addresses of the people they thought should be invited to the event.

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