Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesSectionsNewsLJN Newsletters

Skills Necessary to Be Successful in Legal Marketing

By Kristin Vogt
August 30, 2005

Like the legal marketing industry itself, the skills needed to be successful in public relations are constantly evolving. The profession is becoming more specialized and much more comprehensive. Many of the important standards will never change, such as the need for ethics, integrity, strategic thinking, a passion for building relationships and facilitating communication, commitment to clients, and strong oral and written communications skills. However, remaining open to constant evolution and lifelong learning adds great depth to a legal public relations professionals success.

Entering Legal Marketing

Currently there are many trends of which we must be aware, such as the continuing onset of technology, and the shift to an international market. Imagine how hard it is for those just entering the field. A recent college graduate observed the changes she has; from the time she chose a college program to the time she entered the field. Her observations, which may not startle you, are that PR has become tied together with marketing and advertising, as well as with journalism. A PR professional must now be able to multi-task on a variety of levels. While many college courses focus on hands-on education, including practicum and internships that put the young professionals directly into the workforce, the classes most needed for a complete education include technical writing, informational writing, and marketing. We must remember in legal marketing that learning isn't an option; it's a necessity.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Major Differences In UK, U.S. Copyright Laws Image

This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.

The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

Legal Possession: What Does It Mean? Image

Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.

The Anti-Assignment Override Provisions Image

UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?