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Skills Necessary to Be Successful in Legal Marketing
Like the legal marketing industry itself, the skills needed to be successful in public relations are constantly evolving. The profession is becoming more specialized and much more comprehensive. Many of the important standards will never change, such as the need for ethics, integrity, strategic thinking, a passion for building relationships and facilitating communication, commitment to clients, and strong oral and written communications skills. However, remaining open to constant evolution and lifelong learning adds great depth to a legal public relations professionals success.
Entering Legal Marketing
Currently there are many trends of which we must be aware, such as the continuing onset of technology, and the shift to an international market. Imagine how hard it is for those just entering the field. A recent college graduate observed the changes she has; from the time she chose a college program to the time she entered the field. Her observations, which may not startle you, are that PR has become tied together with marketing and advertising, as well as with journalism. A PR professional must now be able to multi-task on a variety of levels. While many college courses focus on hands-on education, including practicum and internships that put the young professionals directly into the workforce, the classes most needed for a complete education include technical writing, informational writing, and marketing. We must remember in legal marketing that learning isn't an option; it's a necessity.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?