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<i><b>The Place to Network:</b></i> As a Marketing Tool 'Membership Has Its Advantages'

By Olivia Fox Cabane
August 30, 2005

 

Decide

How many memberships do you have? If it takes you more than a few seconds to remember, you're in good company. Many people are surprised when the realize the extent of their affiliations ' industry organizations, charity boards, golf clubs, groups they don't even remember joining. Needless to say, they aren't very involved in most of these groups, and unfortunately, a passive membership won't do you much good. Sure, there's always the chance that something will fall into your lap without your lifting a finger. But let's face it, the odds of a target requesting the organizations' member registry, combing through the pages, and exclaiming “Eureka!” when they see your name, are somewhat slim.

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