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Progress in Automated Benchmarking
Law firm strategic and operational planners commonly use data from periodic law firm surveys to “benchmark” their own firms' performance. Many law firms now also employ business intelligence (BI) technology to extract more value from their internally collected financial data. Recently, interest has grown in a convergence of these two capabilities: using BI software to combine internal and external data streams, making benchmarking more standardized, sophisticated and reliable. Figure 1 below illustrates the inclusion of an automated external benchmarking data feed into a firm's BI system.
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How, precisely, will the automated generation and delivery of more-current benchmark data add value over the manually submitted, retrospective benchmark data provided by traditional surveys? Let's focus on three aspects of this overall question: overall data quality, data specificity and timeliness.
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