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In my continuing effort to present as many of the firms that were listed in the MLF 50, I am pleased to profile Baker & McKenzie (No. 6) and Carlton Fields (No. 22) in this issue of Marketing The Law Firm.
Baker & McKenzie
Baker & McKenzie was featured in MLF's Second Annual Best of Visual Innovators issue (April 2005) for their coordinated identity program. The marketing, communications and business-development programs are led by David Tabolt, Global Director of Marketing & Communications, and Rob Gijsen, Global Director of Business Development. Both are based in Chicago. The firm continues to be a leader in establishing programs that are sound and coordinated. With offices in 69 cities in 38 countries, more than 3,100 lawyers, the firm is well known, but many clients and law firms remain unaware of the depth of the firm's capabilities and impressive scope of work. In part, this reflects the firm's scale and diversity. But it also reflects a historical focus on building strong local practices and keeping central management lean and global costs low.
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