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How To Fail At Internet Marketing
For large and small firms, regardless of practice area, use of the Internet to attract new business can be one of the most productive and efficient forms of business development. Internet marketing ' Web sites, search engine ranking, e-mail campaigns, and the like ' is targeted, operates on a wide geographic scale, and can produce valuable leads while the lawyers are generating billable hours, vacationing, or doing other activities.
However, because it is a relatively new medium for law firm marketing, effective use of the Internet is not widespread. There are many myths and misunderstandings about how it works and what will succeed, and what the future holds. Here is a list of some of the best ways to fail at Internet marketing.
Don't try. It's self-evident that if your firm has no presence on the Internet, it isn't likely to generate business from the Internet. But the reasons that firms don't try are driven by misunderstanding about the medium, their clientele, and their own practices.
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