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<b>The MLF 50:</b> Profile of Brown Raysman Millstein Felder & Steiner
Brown Raysman faces unique and interesting challenges. One of them is how to optimize ROI with a marketing budget of a midsize firm competing against firms three or four times its size, while still meeting the overall goal of greater recognition.
Led by Craig Levinson, Director of Marketing and Business Devel-opment, an incredibly astute strategy was developed that shifted the immediate focus away from costly advertising and firm branding campaigns to a focus on more efficient tactics, including reducing cost of sales through firm wide marketing and sales and focusing on public relations and the utilization of rankings to build the brands of attorneys and discrete groups in specific verticals and geographic areas.
Brown Raysman recognized that the most efficient use of its marketing dollars was to enlist a marketing /sales training program that would help the firm's attorneys target their business development efforts more efficiently, raise their “batting averages” in prospect pitches, and reposition many of them as experts on “hot” business issues where they could command premium pricing. There was a concerted effort made to move away from commoditized work where discounts, RFPs and difficult clients were the norm. The firm shifted a considerable amount of its budget into marketing and sales training and, in doing so, developed three levels of training for their attorneys ' Ph.D., M.B.A. and B.A.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
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Legal Possession: What Does It Mean?
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The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?