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The Best of MLF 2005: Looking Back at the 'Benchmark' Year
Well, it's been an exciting year here at Marketing the Law Firm. As with past practice, this month's issue will be a look back at the year that was. In this issue we will present February (the January issue recaps part of 2004) through July. The balance of the year will be completed in our January 2006 issue.
Hellos and Goodbyes
At the beginning of the year we introduced a new regular columnist. Steve Meyerowitz began in February with Meyerowitz on Marketing. For the first few months Steve's column alternated with Andy Havens' column A Haven for Straight Talk. I have known Steve for over 20 years and early on asked him to submit articles to MLF. The quality of Steve's articles is, of course, attributable to his depth of knowledge of our business, but it is also a testament to who Steve is and how he integrates his talent for writing with his business. Steve is President of Meyerowitz Communications Inc., a law firm marketing communications consulting company that works with some of the largest and most successful law firms in the country. Steve helps lawyers write, produce and place their bylined articles, newsletters, brochures, and other marketing materials, while at the same time integrating publications into a firm's overall marketing program.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.