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Lights, Camera, Preparation!
Television interviews are a great media opportunity for attorneys to take part in. Before heading to the studio though, there are many points to remember to ensure successful exposure for you and your firm. Preparation is the key factor and includes ex-pressions, clothing, attitude, and presentation, all of which has a large impact on the interview. If these items are not properly thought out in advance, the interview could quickly become a small disaster. There are certain steps to take prior to an on-air appearance to prepare for an in-terview that enhances your firm's awareness and your expertise.
Once a broadcast outlet has confirmed the on-air interview, the producer will want a phone interview first, to discuss the topic in depth, and to measure potential on-air performance and expertise. You should call a producer as soon as possible, as time is vital, and they can find others if you do not respond right away. Second, the date/time and location will be ironed out, as a national cable program such as CNN has many satellite studios all over the world, so you will go to the one nearest to your office. The average length of a television interview ranges between 2 minutes and 12 minutes, however this is another question to ask the producer. A live show may not be able to determine the actual length ' it will depend on how many other guests, etc., but a one on one interview should be an easily answered “how long” question.
The producer will provide an over-view of potential questions you may be asked to give you time to prepare your responses and your message points. After determining the style and formality of the segment, you can begin to plan accordingly.
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