Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Lights, Camera, Preparation!
Television interviews are a great media opportunity for attorneys to take part in. Before heading to the studio though, there are many points to remember to ensure successful exposure for you and your firm. Preparation is the key factor and includes ex-pressions, clothing, attitude, and presentation, all of which has a large impact on the interview. If these items are not properly thought out in advance, the interview could quickly become a small disaster. There are certain steps to take prior to an on-air appearance to prepare for an in-terview that enhances your firm's awareness and your expertise.
Once a broadcast outlet has confirmed the on-air interview, the producer will want a phone interview first, to discuss the topic in depth, and to measure potential on-air performance and expertise. You should call a producer as soon as possible, as time is vital, and they can find others if you do not respond right away. Second, the date/time and location will be ironed out, as a national cable program such as CNN has many satellite studios all over the world, so you will go to the one nearest to your office. The average length of a television interview ranges between 2 minutes and 12 minutes, however this is another question to ask the producer. A live show may not be able to determine the actual length ' it will depend on how many other guests, etc., but a one on one interview should be an easily answered “how long” question.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.