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<b>Practice Building Skills:</b> The 30 Second Commercial: The Key to Differentiating Yourself from the Competition

By Chuck and Evan Polin

Throughout your career, you will probably attend more than a few networking events, seminars, conferences, trade shows, and cocktail parties. How much thought have you given to how you will introduce yourself? How much time have you spent preparing your elevator pitch or 30 second commercial?

If you are like most other attorneys, you have not given much thought to how you introduce yourself. Try this exercise. Remember back to the last event that you attended. Think about the other attorneys that you met. How did they introduce themselves? If you can't remember, pay close attention to how your peers introduce themselves at the next event. Count how many introductions sound like this. 'My name is (insert name here) and I am with (insert firm here). We are a (either full service or boutique firm) and I practice in (specific area of the law).' The commercials may not sound exactly alike, but I promise that they will be very close.

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