Account

Sign in to access your account and subscription

Think Inside The Box

As much as we might try to brand, differentiate, cross-market, and otherwise distinguish our law firms in the legal services marketplace, a law firm's success ultimately comes down to individual lawyers. They are the ones who must bring in the business, retain it and grow it. That is good reason for law firm marketing departments to focus on their internal clients first and foremost. Think inside the box, then build outward to devise strategies and tactics for building and retaining external clients.

18 minute readMarch 30, 2006 at 09:22 AM
By
David A. Milberg
Think Inside The Box

As much as we might try to brand, differentiate, cross-market, and otherwise distinguish our law firms in the legal services marketplace, a law firm's success ultimately comes down to individual lawyers.

This premium content is locked for Marketing the Law Firm subscribers only

ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN Marketing the Law Firm

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

Already have an account? Sign In Now

For enterprise-wide or corporate access, please contact Customer Service at [email protected] or call 1-877-256-2473.

NOT FOR REPRINT

© 2026 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Continue Reading

The combination of increasing operating costs and uncertain government reimbursement funding continues to place health care providers under financial pressure, and in many cases, financial distress. Given the importance of Medicare/Medicaid funding of claims under provider agreements with the federal government, how courts interpret and apply the interplay between the Bankruptcy Code and Medicare Program Act determines the disposition of hundreds of millions of dollars of claims for reimbursement that support the health care system.

April 30, 2026

As AI becomes embedded in everyday business and legal operations, organizations are confronting a new expectation: simply disclosing AI use is no longer enough. A critical shift is taking place in the legal industry: transparency is no longer just about disclosure; it’s about comprehension.

April 30, 2026