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Use Marketing Technology to Get a Foot in the Door

'Who knows whom?' That's the question. <br/>In today's hypercompetitive legal marketplace, the need to leverage information is at an all-time high. It's no longer sufficient to rely solely on law school, a golf club or other social affiliations to get new business. While relationships are still key to opening doors, winning the work requires more.

12 minute read March 30, 2006 at 09:28 AM
By
Tom Baldwin
Use Marketing Technology to Get a Foot in the Door

'Who knows whom?' That's the question.

In today's hypercompetitive legal marketplace, the need to leverage information is at an all-time high. It's no longer sufficient to rely solely on law school, a golf club or other social affiliations to get new business.

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