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Use Marketing Technology to Get a Foot in the Door

'Who knows whom?' That's the question. <br>In today's hypercompetitive legal marketplace, the need to leverage information is at an all-time high. It's no longer sufficient to rely solely on law school, a golf club or other social affiliations to get new business. While relationships are still key to opening doors, winning the work requires more.

12 minute readMarch 30, 2006 at 09:28 AM
By
Tom Baldwin
Use Marketing Technology to Get a Foot in the Door

'Who knows whom?' That's the question.

In today's hypercompetitive legal marketplace, the need to leverage information is at an all-time high. It's no longer sufficient to rely solely on law school, a golf club or other social affiliations to get new business.

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