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Marketing the Law FirmKickerFeaturesSectionsNewsLJN Newsletters

Use Marketing Technology to Get a Foot in the Door

By Tom Baldwin
March 30, 2006

'Who knows whom?' That's the question.

In today's hypercompetitive legal marketplace, the need to leverage information is at an all-time high. It's no longer sufficient to rely solely on law school, a golf club or other social affiliations to get new business. While relationships are still key to opening doors, winning the work requires more.

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