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PM Forum North America, New York Chapter: The New and Improved Version!

By Elizabeth Anne "Betiayn" Tursi

Back in 2004, I wrote an article announcing that the PM Forum was arriving here in the U.S. and that the New York Chapter was being launched. That was then and this is now. The new and improved version is having its inaugural soiree in New York City on May 4th from 6:00 p.m. to 9:00 p.m. at the Club Metropolitan. For further information go to, www.pmforumusa.com/pmfusa/q4smartsite.dll/main. The New York Regional Director is my dear friend and colleague, Guy Alvarez, Founder of the Business Development Institute. The New York Advisory Group in formation is as follows:

  • Molly C. Brannon, Director of Mar-keting, GVA Williams
  • Nicholas F. Durante, Economic & Valuation Services, KPMG
  • Zoe Ehrlich, East Coast Director of Marketing, Recruiting and Operations, Quinn Emanuel Urquhart Oliver & Hedges, LLP
  • Maria P. Gray, Client Relations Manager, Fulbright & Jaworski LLP
  • Jessica L. Levin, Manager of Communications and Member Services, Moore Stephens North America, Inc.
  • Justin Model, Marketing Manager, Accenture
  • Cindy Seidowitz, Vice President, Advertising and Event Marketing, Studley
  • Beth T. Wiener, Client Service Manager, Kirkland & Ellis LLP

PM Forum Member Organizations for the New York Chapter include:

  • Aon Consulting
  • Baker & McKenzie
  • Bingham McCutchen LLP
  • Cooley Godward LLP
  • Cushman & Wakefield
  • Deloitte
  • DLA Piper Rudnick
  • Ernst & Young LLP
  • Goodwin Procter LLP
  • Grant Thornton
  • Jones Day
  • Jones Lang LaSalle
  • KPMG
  • Kroll
  • Latham & Watkins LLP
  • Morrison & Foerster
  • PricewaterhouseCoopers LLP
  • Reed Smith LLP
  • Ropes & Gray LLP

Here is an excepted version of my original article.

Professional organizations and trade associations are great if they achieve the needs of their members. The American Medical Association does this for physicians and the American Bar Association (ABA) does this for lawyers. When I joined the ranks of being a marketing executive in the legal profession, I found my particular needs being met by being an associate member of the ABA Law Practice Management Section and as the marketing industry liaison to the ABA Commission on Women in the Profession. My particular brand of need was to hear from the experts in law, and as far as I was concerned, those are the lawyers ' both from their perspective as those who provide services and as those who are close to the purchasers of their services. I learned a great deal about how lawyers think and what they think about marketing, public relations and business development.

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