Proving ROI on Marketing By Measuring Marketing Effectiveness

Management guru and author Peter Drucker said, 'If you can't measure it, you can't manage it.' So why is it that so few law firms measure their marketing efforts? Why is it that so many CMOs that are getting hammered by partners to demonstrate ROI on their efforts can't do it?

15 minute readApril 27, 2006 at 10:28 AM
By
Larry Bodine
Suzanne Lowe
Proving ROI on Marketing By Measuring Marketing Effectiveness

Management guru and author Peter Drucker said, 'If you can't measure it, you can't manage it.' So why is it that so few law firms measure their marketing efforts? Why

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