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<b>Book Review:</b> Keys to Being Professionally Successful: Two 'Short and Sweet' Reads Unlock the Secrets!
Just recently, two great 'little' books were sent to me that I believe bear reviewing. The first is The Essential Little Book of Great Lawyering, by James A. Durham, currently the Chief Marketing Officer at Ropes & Gray in Boston. The second is Business Competency for Lawyers, by our Board member, Edward Poll, Principal of The LawBiz Management Company in Venice, CA.
The Essential Little Book of Great Lawyering measures 6' x 4' and is 53 pages long. While small of stature, it is big, big, big in content. There are many 'how to' become successful books out there, but in just 53 pages this little jewel sums up the art of lawyering and client service in a very straightforward manner. From the first chapter (there are only three), entitled 'Setting the Stage for Greatness,' to 'Putting it all Together,' Jim has revealed how one goes from 'good to great.' Jim states that in his work (formerly one of the top consultants in our profession), he found that the most important qualities of successful lawyers relate to service and attitude. He goes on to say that the book is intended to give the reader a road map to achieving success by articulating what a lawyer needs to do to have every client say: 'My lawyer is the best lawyer with whom I have ever worked.'
What I like about this book, other than the fact that you can throw it in your briefcase or purse, is the fact that Jim has encapsulated the essence of great lawyering by showing the right methodology to greatness ' and the mistakes that can be made on the path to success. Here, as described by Jim, are a couple of the characteristics of great lawyers:
- Good lawyers return phone calls with reasonable promptness ' great lawyers are always available and accessible to their clients. Great lawyers just don't respond when their phones ring ' they make other peoples' phones ring.
- Good lawyers are reasonably comfortable in most settings ' great lawyers project confidence, not arrogance, in any setting. Good lawyers attend meetings ' great lawyers arrive early and are fully prepared. Good lawyers are present at meetings ' great lawyers are a real presence at the meeting.
- Good lawyers accept feedback when clients offer it ' great lawyers seek meaningful feedback from clients and act upon it.
This book is not just for partners in law firms. It is for all lawyers who strive to be the best they can be and who are willing to make a commitment to their professional lives by going the extra mile. To obtain copies of Jim's book, go to www.lawmarketing.com or www.lawpracticeconsultants.com.
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