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Alliance Marketing Can Extend Your Firm's Reach
Alliance marketing offers law firms a great way to increase their exposure to potential clients while showing off their expertise in the law to other professionals who can be a wellspring of referrals. An alliance-marketing relationship brings together lawyers with accountants, bankers, investment planners, publishers or other professionals who may want to market their services to the same potential clients. These alliances could be formed to run seminars for current and potential clients, to work together to publish articles or for creation of advertising materials.
Such alliances don't need to be limited to the big corporate firms. While large firms may form marketing partnerships with Big Four accounting firms, sole practitioners could do just as well partnering with a neighborhood accountant or tax professional to run business seminars through the local Chamber of Commerce.
Size Doesn't Matter
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?