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<b><i>Focus: Canada</b></i> MLF Canadian 10: Two Standouts
The original thought behind the MLF Canadian listing was to have 20 Canadian firms that could be ranked on the basis of their marketing and communications programs. For a variety of reasons, it was decided that the final list should consist of 10 firms, and that these firms should not be ranked, but rather listed in alphabetical order (see the list below).
My colleagues in Canada ' Tracy A. Holotuk, a leading consultant, Larry Stroud, principal of Promarc Consulting in Toronto, and Phil Baudin, principal of Professional Services Group in Vancouver ' did a remarkable job of advising me, and Tracy's article on page 1 gives great insight into how law firms in Canada go about creating marketing and communications programs. I also had advice from a friend and colleague, Stephen Ruben, an attorney who for many years was the principal of Valuelaw Consulting Inc., a firm based in Toronto. Stephen is now the Practice Development Manager for New York's Moses & Singer.
I determined that two firms clearly deserve the highest recognition: Miller Thomson and Cassels Brock. Here are the highlights of their marketing and communications programs.
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