Law.com Subscribers SAVE 30%

Call 855-808-4530 or email GroupSales@alm.com to receive your discount on a new subscription.

Marketing the Law FirmLJN NewslettersNewsSections

<b>Technology In Marketing: </b> CRM: How Lawyers Can Benefit

By Nancy Manzo
June 29, 2006

 

Lawyers work hard, graduate from law school, and survive the grueling years of being an associate. Over time, they network, build a healthy book of business and a steady flow of referrals. Lawyers who hail from the GenX or GenY tribe are intimately comfortable with technology and probably own a Blackberry or Treo so they can be in touch and stay organized. But unless they plan to practice solo for the rest of their lives, they're likely to run into Client Relationship Management (CRM) technology.

Most mid-to-large-firm lawyers look to CRM to leverage relationships within the firm to grow their business. In today's competitive legal services market, CRM is critical to maintaining a profitable business. Leading law firms with a mature marketing and business development function are increasingly looking toward CRM technology in the hopes that it will provide them with the extra competitiveness they need to secure new clients and solidify existing client relationships. In recent years, more law firms are hiring sales executives to lead business-development efforts. Yet the high expectations placed upon them are not matched with the technology tools to fulfill them.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at customercare@alm.com or 877-256-2473

Read These Next
Major Differences In UK, U.S. Copyright Laws Image

This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.

The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

Removing Restrictive Covenants In New York Image

In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?

The Benefits of Blockchain for e-Discovery and Data Preservation Image

As businesses across various industries increasingly adopt blockchain, it will become a critical source of discoverable electronically stored information. The potential benefits of blockchain for e-discovery and data preservation are substantial, making it an area of growing interest and importance.