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The 'Big Picture'
Let's say you're the firm's chief marketing officer. You're about to sit down with the managing partner to discuss the firm's marketing efforts and how they fit into its overall business strategy. Here are 10 questions you should be prepared to answer clearly and concisely.
1. What are the firm's principal strategic objectives, and how can marketing contribute to achieving them?
I've always believed that it's critical for everyone in the firm ' lawyers and administrative staff alike ' to see the connection between their work and its larger purpose. This gives people a sense of value and encourages them to put forth their very best efforts.
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