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Lessons Learned: The First Step to Successful Law Firm Marketing

As a marketing junkie, I am always looking for that yet-untapped space in which to implement good business-development practices. I found that the legal field area was crying out for attention. <br/>Law firms are slow to warm up to dedicated marketing programs. The most tactical entry was a flank attack. By working my way through the third-party sidelines, I maneuvered to my ultimate goal: Director of Marketing at a respected firm.

20 minute read July 31, 2006 at 12:02 AM
By
Nathan Smith
Lessons Learned: The First Step to Successful Law Firm Marketing

As a marketing junkie, I am always looking for that yet-untapped space in which to implement good business-development practices. I found that the legal field area was crying out for attention.

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