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Lessons Learned: The First Step to Successful Law Firm Marketing
As a marketing junkie, I am always looking for that yet-untapped space in which to implement good business-development practices. I found that the legal field area was crying out for attention.
Law firms are slow to warm up to dedicated marketing programs. The most tactical entry was a flank attack. By working my way through the third-party sidelines, I maneuvered to my ultimate goal: Director of Marketing at a respected firm.
I started my legal marketing career on the vendor side ' specifically software. During my time at a legal case management software company, and then at an e-discovery outfit, I had tremendous support from management to do 'whatever it takes' to make the company's products and services attractive and garner support from the legal community. I spent countless hours researching big firm marketing programs, getting to know other legal marketers, and implementing all manner of activities in a tightly controlled and testable environment. Learning to speak (read: sell) to attorneys was entirely more difficult than I had anticipated.
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Major Differences In UK, U.S. Copyright Laws
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Removing Restrictive Covenants In New York
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