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Marketing the Law FirmLJN NewslettersNewsSections

Lessons Learned: The First Step to Successful Law Firm Marketing

By Nathan Smith
July 31, 2006

As a marketing junkie, I am always looking for that yet-untapped space in which to implement good business-development practices. I found that the legal field area was crying out for attention.

Law firms are slow to warm up to dedicated marketing programs. The most tactical entry was a flank attack. By working my way through the third-party sidelines, I maneuvered to my ultimate goal: Director of Marketing at a respected firm.

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