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Brand Identity for Law Firms: Why Is It Necessary?
Today's law firms, like many other businesses, are struggling to stand out in an increasingly crowd-ed and competitive marketplace. When it comes down to brand differentiation ' or creating a brand image in the first place ' most law firms struggle with how to creatively market what boils down to mostly an intellectual property service business.
Developing a brand image for law firms, especially firms whose work so closely resembles that of their competition, requires a desire on the part of the firm to step outside of its comfort zone and reach for something unexpected. The rules and process of handling a corporate law matter or litigating a case don't vary that much from firm to firm, so what does it boil down to? Personality? Professionalism? Perseverance? Aren't these traits that any successful, top law firm will have?
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The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.