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Brand Identity for Law Firms: Why Is It Necessary?
Today's law firms, like many other businesses, are struggling to stand out in an increasingly crowd-ed and competitive marketplace. When it comes down to brand differentiation ' or creating a brand image in the first place ' most law firms struggle with how to creatively market what boils down to mostly an intellectual property service business.
Developing a brand image for law firms, especially firms whose work so closely resembles that of their competition, requires a desire on the part of the firm to step outside of its comfort zone and reach for something unexpected. The rules and process of handling a corporate law matter or litigating a case don't vary that much from firm to firm, so what does it boil down to? Personality? Professionalism? Perseverance? Aren't these traits that any successful, top law firm will have?
Common Mistakes
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?