The following research is an exclusive to Marketing The Law Firm and has heretofore not been published. We are thrilled that The BTI Consulting Group has chosen MLF to premier this research.
A New Generation of Legal Marketing
The BTI Consulting Group's brand new research with law firm marketing leaders reveals three powerful shifts in the world of legal marketing:<ul>1. Marketing spending per attorney climbs more than 20%;</ul><ul>2. Marketing staffs expand by nearly 15%; and</ul><ul>3. Business development takes center stage as a key objective.</ul>
By
Law.com Staff
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