<b>Practice Building Skills:</b> Cross Selling: Finding Hidden Opportunities to Grow Your Practice

When working with law firms, the first question that we always get asked is: 'How do we increase our business?' In our experience in working with firms, we have found that they are willing to pay thousands and thousands of dollars in marketing, spend countless hours trying to identify new opportunities, and are always looking for an edge or new strategy to develop more business. We have found that most firms overlook the fact that the most cost-effective and easiest way to develop more business is to utilize the assets they already possess ' by cross-marketing and cross-selling within their own firm.

11 minute read September 29, 2006 at 11:08 AM
By
Chuck and Evan Polin
<b>Practice Building Skills:</b> Cross Selling: Finding Hidden Opportunities to Grow Your Practice

When working with law firms, the first question that we always get asked is: 'How do we increase our business?'

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