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Marketing the Law FirmLJN NewslettersNewsSections

<b>Sales & Service Strategies:</b> Same Rules Apply

By Beth Cuzzone and Catherine MacDonagh
September 29, 2006

Marketing and business-development professionals perform many jobs, including the vital undertaking of helping attorneys stay in touch and expand their network. We spend tremendous amounts of time, energy and money, day in and day out ' on CRM systems, training programs, one-on-one coaching, sports and entertainment programs, seminars, and reminder e-mails ' to help attorneys stay top of mind.

If we spend time every week preaching this, why don't we follow our own advice? It's what we call 'Cobbler's Syndrome.' We are the cobbler's children and we have no shoes.

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