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<b>Technology in Marketing:</b> New Tools for Effective Proposal Generation

By Nancy Manzo
September 29, 2006

Imagine a partner walks into your office with a thick, bound Request for Proposal document from one of your firm's top clients. The partner claims she received it only earlier today and wants you to take a look at it and see if something can be put together in the next few hours, since the deadline is tomorrow. Oh, and by the way, it's 4:30 p.m.

Sound like an uncommon challenge? Not according to a 2006 benchmarking survey by Chicago-based Hubbard One, a Thomson Elite company. Fifty-one percent of the survey respondents said that they respond to more than 10 proposals a month, often with minimal advance notice. Some indicated close to 30 per month. As the demand increases and marketing is more involved in the business development process, 62% of marketers have indicated they are not satisfied with their current proposal process.

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