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<b>Technology In Marketing: </b> Spam and Filters

By Joshua Fruchter
October 31, 2006

The increasing use of filters by companies to block spam has a downside for law firms engaged in legitimate e-mail marketing ' an increased risk that their e-mails will be improperly labeled as spam and either blocked entirely or routed to users' junk (bulk mail) folders and never read.

The Impact of E-mail Filters

The risk of legitimate e-mails getting filtered has spurred interest in deliverability ' that is, solutions to maximize the delivery of e-mail campaigns to intended recipients without getting blocked. We last addressed this issue in September 2004, and this article will provide an update on the latest spam filters and deliverability solutions.

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