Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons. The first, Winston & Strawn
<b><i>From the Second Annual MLF 50:</b></i> Two Standout Firms Focus on Client-Centric Marketing
Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons. <br/>The first, Winston & Strawn, led by Director of Business Development and Marketing Partner Barbara C. Sessions, embarked on an overall visibility campaign with an overarching theme on client-focused service and they did this via their Web site.<br/>No less outstanding in harnessing client-centric based marketing is the firm of Holland & Hart. In 2006, the marketing department, led by Director of Marketing Mark Beese (or as he refers to himself the 'Marketing Guy') engaged in several new initiatives; each of them intimately involving the firm's clients, with the goal of deepening Holland & Hart's relationship with current clients and attracting new ones. The firm's advertising campaign has evolved to highlight innovative and successful clients as part of the Holland & Hart trademark western wilderness.
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Elizabeth Anne 'betiayn' TursiThis premium content is locked for Marketing the Law Firm subscribers only
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