<b><i>From the Second Annual MLF 50:</b></i> Two Standout Firms Focus on Client-Centric Marketing

Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons. <br>The first, Winston &amp; Strawn, led by Director of Business Development and Marketing Partner Barbara C. Sessions, embarked on an overall visibility campaign with an overarching theme on client-focused service and they did this via their Web site.<br>No less outstanding in harnessing client-centric based marketing is the firm of Holland &amp; Hart. In 2006, the marketing department, led by Director of Marketing Mark Beese (or as he refers to himself the 'Marketing Guy') engaged in several new initiatives; each of them intimately involving the firm's clients, with the goal of deepening Holland &amp; Hart's relationship with current clients and attracting new ones. The firm's advertising campaign has evolved to highlight innovative and successful clients as part of the Holland &amp; Hart trademark western wilderness.

44 minute read November 30, 2006 at 08:40 AM
By
Elizabeth Anne 'Betiayn' Tursi
<b><i>From the Second Annual MLF 50:</b></i> Two Standout Firms Focus on Client-Centric Marketing

Two firms from the MLF 50 are standouts in the area of client-centric marketing activities and for different reasons. The first, Winston & Strawn

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