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Career Journal
Law firm marketing departments continue to grow at a rapid rate. In 2006, we placed 37 marketing business development and public relations professionals into law firms, compared with 24 just a year earlier. What are firms looking for today when they decide to hire a new director? What do directors seek when they decide to make a move? To gain further insight into these questions, we interviewed one CMO and two Executive Directors who recently hired, or are about to embark on hiring, a new director. In addition, we interviewed two seasoned directors to determine what convinced them to make a move and decide that this would be the 'right' position for them.
What They Say
Gary Fiebert, Executive Director at Schulte Roth & Zabel and member of the faculty at SUNY Stony Brooks' Executive MBA in Law Firm Manage-ment, says, 'When we recently hired a director of marketing, we searched for a professional who could provide our attorneys with resources and training so they can be in a position to be more active in client development and have the tools in place that are needed to maximize their time and effort on business development activities.'
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