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Marketing the Law FirmKickerFeaturesTopicsCommercial LawLaw Firm ManagementTechnology Media and TelecomSectionsNewsLJN Newsletters

Technology in Marketing

By Nancy Manzo
January 31, 2007

First came business card exchanges, then networking events, then law firms became more organized and developed marketing databases to keep track of all clients, potential clients, referral sources and mailing lists. Then along came Client Relationship Management systems otherwise known as CRM. Now we have ERM (enterprise relationship management), RCM (relationship capital management) and more acronyms than you can shake a stick at. No matter what the new technology, the bottom line persists: Lawyers need to maintain and grow their world of relationships in order to be successful and generate revenue.

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