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Technology in Marketing
First came business card exchanges, then networking events, then law firms became more organized and developed marketing databases to keep track of all clients, potential clients, referral sources and mailing lists. Then along came Client Relationship Management systems otherwise known as CRM. Now we have ERM (enterprise relationship management), RCM (relationship capital management) and more acronyms than you can shake a stick at. No matter what the new technology, the bottom line persists: Lawyers need to maintain and grow their world of relationships in order to be successful and generate revenue.
New Tool
A new tool from small Boston-based startup Contact Networks has arrived on the market and the principles believe they have the answer to the age-old dilemma of making relationship management easy on attorneys. 'Lawyers have the same problem they've always had: as they master the practice of law, they have to get into the selling of law, which is a challenge for most of them,' says CEO Geoffrey Hyatt. 'I believe we have an answer to that problem.'
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