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<b>Practice Building Skills</b>: If You Fail to Plan, Then You Plan to Fail

By Evan and Chuck Polin
February 27, 2007

Achieving success in your business development efforts takes a great deal of goal setting and planning. Would you begin working on a matter without planning for the outcome you would like to achieve? When you think about the successes in your life, did they mostly occur by accident, or did you plan and work hard toward a goal? Our guess would be that most of the successes in your life came to you through your hard work and planning, and sometimes even with some sacrifices. Successful business development occurs in much the same way.

How to Plan

In the course of your busy work schedule, it is sometimes hard to get everything done. It is easy to get overwhelmed with daily activities and lose track of time. Unless you specifically plan time to include business development activities in your daily, weekly and monthly schedule they will fall by the wayside. You must make the time for business development if you want to advance in your career. It is imperative that you spend two to three hours per week implementing your business development action plan. The first step in creating this plan is to focus on a goal. Think about what type of work you would like to do and what a good potential client might look like. How much business would you like to develop? What are your personal strengths and weaknesses? In what types of prospecting activities do you believe you would excel? Do you have many personal and business contacts, or do you enjoy meeting new people and attending networking events? Perhaps you enjoy getting involved in charities, or writing articles. Before you develop your action plan, decide which activities would best fit in with your situation and personality style.

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