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Your Law Firm Web Site
A law firm Web site is an interactive experience ' one that takes place between someone in need of information and someone in the position to provide that information.The total experience a client or prospective client has while visiting a Web site reflects on your firm. A bad experience forms a bad association. A good experience creates a good one.
'People who visit business Web sites are task-oriented,' said Greg Fredette, founder and managing partner Saturno Design (www.saturnodesign.com), a Web marketing and development firm based in Portland, OR. 'They are visiting in order to find specific information. The perceived quality of the experience in visitors' minds will be based on how relatively easy or difficult it is to obtain the information they are looking for.'
Fredette discussed the relationship between visitors and law firm Web sites in a presentation to the Rocky Mountain Chapter of the Legal Marketing Association, held Jan. 9 at The Oxford Hotel in Denver.
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