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Web Networks Reprogram Law Firm Marketing

By Philippa Maister
March 27, 2007

Early this year, Leonard Witt, a professor of communication at Kennesaw State University, went online and met two aficionados of social networks, in which people interact through blogs, podcasts, virtual worlds and other new media. Witt and his new friends, Sherry Heyl, CEO of What a Concept!, which advises clients on emerging social network technologies, and entrepreneur Jeff Haynie, soon decided to host a discussion at Kennesaw on social networking.

They circulated information through blog entries that were picked up by other blogs, and within three weeks, 275 people had signed up to attend the event. They called it an 'unconference' because it relied mainly on audience input for its content instead of formal presentations.

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