Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Web Networks Reprogram Law Firm Marketing

By Philippa Maister
March 27, 2007

Early this year, Leonard Witt, a professor of communication at Kennesaw State University, went online and met two aficionados of social networks, in which people interact through blogs, podcasts, virtual worlds and other new media. Witt and his new friends, Sherry Heyl, CEO of What a Concept!, which advises clients on emerging social network technologies, and entrepreneur Jeff Haynie, soon decided to host a discussion at Kennesaw on social networking.

They circulated information through blog entries that were picked up by other blogs, and within three weeks, 275 people had signed up to attend the event. They called it an 'unconference' because it relied mainly on audience input for its content instead of formal presentations.

The responses came not from avatars or phantom e-mail addresses, but from real flesh-and-bones people, most of whom showed up at the event last month.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Major Differences In UK, U.S. Copyright Laws Image

This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.

Strategy vs. Tactics: Two Sides of a Difficult Coin Image

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.

The Article 8 Opt In Image

The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.

Removing Restrictive Covenants In New York Image

In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?

Fresh Filings Image

Notable recent court filings in entertainment law.