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Midsize Firms Seek Former Large-Firm Clients

By Stephanie Lovett
April 27, 2007

Being one of a client's go-to law firms used to be a pretty secure situation. But gone are the days of lifelong client loyalties. In fact, disloyalty is increasingly the norm according to the BTI Consulting Group's latest survey of clients ' a situation that creates challenges and opportunities for savvy firms.

BTI principal Marcie Borgal Shunk presented the consulting group's findings to the Delaware Valley Law Firm Marketing Group ('DVLFMG') at a recent meeting. BTI's data were compiled from a survey of 250 corporate clients with revenues of $1 billion or more, she said.

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