Client Speak: A Matrix of Understanding

By now, 'knowing the client' is a marketing bromide and a fairly tired one at that. To reinvest the mantra with actionable meaning, law firms must understand the in-house dynamic ' they must know how in-house counsel actually think ' in very specific terms.

13 minute readApril 30, 2007 at 09:46 AM
By
ALM Staff
Law Journal Newsletters
Client Speak: A Matrix of Understanding

In my last piece, we concluded with a question once asked in a popular song of the 1960s: 'Do You Want to Dance?' Implicit in the tuneful allusion is the

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