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Career Journal

By Graham Seldon
May 30, 2007

Employer brand is top of mind for many firms. The way a firm's brand is perceived by staff and potential employees is a critical success factor. There was once a time when marketing and HR were very different schools of thought; people from each discipline had very little in common. Now, HR professionals are beginning to put on marketing 'thinking caps' and utilize marketing principles and strategies to brand their firms; therefore, successfully attracting talent ' and not just fee-earner talent!

It is a busy time for legal marketing across the globe. Never before has there been such a demand for experienced, skilled marketing professionals. On the flipside, it is a candidate-short market and good, solid candidates at all levels can be hard to come by.

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