Mid-Market Firms Get Wise to Marketing

Welcome to the new era of law firm marketing. It's been a long time coming. The profession didn't even allow formal advertising until the mid-1970s, and now the prospect of selling seems a bit distasteful to some law firm partners. But lately there are signs that some law firms are starting to truly understand the value of marketing and are empowering their CMOs.

13 minute read June 29, 2007 at 08:21 AM
By
Karen Dean
Mid-Market Firms Get Wise to Marketing

Slicing, swooping and spinning, the adrenaline-fueled Alpine skier rockets down the snowy slopes, leaning deeply into turns and cutting a sharp path until he crosses the finish line, triumphantly pumping his fists in the air and plowing to a stop.

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