Slicing, swooping and spinning, the adrenaline-fueled Alpine skier rockets down the snowy slopes, leaning deeply into turns and cutting a sharp path until he crosses the finish line, triumphantly pumping his fists in the air and plowing to a stop.
Mid-Market Firms Get Wise to Marketing
Welcome to the new era of law firm marketing. It's been a long time coming. The profession didn't even allow formal advertising until the mid-1970s, and now the prospect of selling seems a bit distasteful to some law firm partners. But lately there are signs that some law firms are starting to truly understand the value of marketing and are empowering their CMOs.
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