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Client Speak: A Moving Target

By Allan Colman
August 29, 2007

At some level, we're driving lawyers nuts.

For many years now, it has been de rigueur for us ' and by 'us' I mean consultants, marketers, and the legal media ' to hector outside counsel as folks who, when it comes to sales and business development, 'just don't get it.' In particular, we point to their often-willful ignorance of both client priorities and client business needs.

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