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HELP! Communicating During a Crisis
With corporate scandals, terrorism and economic chaos appearing regularly in the headlines of major newspapers and on broadcast news, now more than ever it seems that American business is in need of good crisis communications. No company is immune to crisis ' so no company should be without some kind of plan to communicate in the midst of that crisis. Organizations that have good plans in place will weather crises far better than those that don't ' or those that believe that not communicating will insulate them in some way from the effects of the crisis.
And just like the rest of corporate America, law firms should not be without a crisis communication plan. Several incidents in the legal industry in the last few years are good examples of how 'not' to handle a crisis on the communication front. From the almost spontaneous combustion of a major firm to an embarrassing internal dispute that was aired across every major legal publication (and beyond) to a failed merger announcement, law firms aren't immune to crisis ' nor the need to have a clear, thoughtful communication plan to manage the crisis.
The advent of blogs has increased the stakes as well. It doesn't matter that the views expressed in blogs are opinionated and the facts often unsubstantiated. Blogs are a voice to be reckoned with, and crises provide ample fodder for bloggers to spew out and their readers to chew on.
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