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Career Journal: Across the Pond
Law-firm marketing in the UK has witnessed some important developments over the last three years. Firms of all sizes, from large international players to smaller niche firms, have made sizeable investments in their business development departments. U.S. firms with a presence in the UK and Europe have also invested heavily in this key area. Some of First Counsel's largest clients ' with the exception of the UK 'Magic Circle' ' have been the larger U.S. law firms with a significant presence in Europe.
More resources for business development and marketing goes in line with other support functions in law firms, and we have seen major investment across the board with firms bringing in more expertise focused on a whole raft of areas such as learning and development, knowledge management and risk. Today's modern UK-based law firm has one non-lawyer for every lawyer and many of these non-fee-earners are employed at a senior level. In spite of the pressure to maximize profits, more and more people (with the associated cost) are entering the sector.
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