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Marketing the Law FirmLJN NewslettersNewsSections

Law Firm Leadership

By David H. Freeman
October 31, 2007

There is no shortage of discussions on cross-selling in our firms, but one important factor that often gets short shrift is the role of leadership in the success of these initiatives. Without effective leadership, cross-selling efforts can be episodic at best, or abysmal, 'let's-never-do-that-again' failures at worst. To develop a solid foundation for success, leaders must develop the right environment, get off to the right start, and have the tenacity to keep momentum alive over the long haul.

Challenges of Cross-Selling

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