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The Place to Network: O Come All Ye Rainmakers

By Christy Burke
November 27, 2007

'Tis the season to be networking! Holiday parties are not just about overpriced venues and open bars. As an attorney, if you are smart about where you spend your time and how you prepare, these festive events can also be about networking, business development and building relationships with people important to your law practice ' past, present and future.

For most attorneys, December is dominated by celebratory events ' and each one can be an opportunity to make new contacts and further existing ones. People are generally relaxed and in good spirits at holiday parties; therefore they are often receptive to making new acquaintances. By taking a strategic approach to your holiday party planning, you stand to benefit from them greatly.

For some lawyers, invitations pour in via e-mail and snail mail, so you might find yourself having to choose which ones to attend and which to decline. Other attorneys have a narrower circle of contacts, so the holidays can be a time where you feel as though everyone except you is at some fabulous party. And then there is your own firm's holiday party, if your firm has one ' how do you make the most out of that already-paid-for extravaganza?

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