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Two Firms from the Top 20 of the Third Annual MLF 50
While this year's rankings were not heavily weighted on advertising and visual communications, I would be remiss if I didn't highlight two firms that did use visual communications to effect image and change. Herein, Thompson & Knight LLP, and K&L Gates.
Thompson & Knight LLP
Thompson & Knight's marketing strategy is driven by the firm's strategic plan. The annual marketing budget is developed in accordance with this strategy and specific firm goals. Marketing Department members meet regularly with firm management and practice leaders to assess needs and help develop and implement business development plans for each practice and the firm. To continually update firm leaders on the progress and success of its marketing strategy, the department submits monthly marketing reports that include results from recent marketing efforts, the status of pending projects, and other information. A team organized to facilitate the exchange of ideas and business development leads among offices has expanded the representation of more than 10 clients. Collateral was recently developed to highlight various CLE available to clients. As a result, several in-house seminars were scheduled for active and inactive clients. Results from various practice and firm retreats that the marketing department developed and organized include new business, greater intra-office communication, increased cross-selling and joint marketing efforts, and a better understanding of skills and experience levels.
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