Professional Development: Making Rain by Being You

Lackluster business development efforts are seldom tied to that part of your practice you enjoy, the part that is ' well ' fun. After all, doesn't generating new business mean you can work on matters you really enjoy? Stop dreading networking and start focusing on those parts of your practice you adore. If you picture your ideal practice five years hence and start there, business development will become less of a chore and more of an extension of your passion.

5 minute read January 30, 2008 at 01:56 PM
By
Craig A. Brown
Professional Development: Making Rain by Being You

Recently, a client of mine made the following analogy about her business development efforts. 'Business development can be a lot like dieting,' she said. 'We know what to do, some of us even know how to do it.

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