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In the last two years, there has been an explosion of new technologies and new ideas in law firm marketing and business development. There are more ways than ever before to communicate to your audience and tell your firm's story to clients, potential clients, recruits, and the media through these new technologies. However, having technology alone does not make an effective marketing program. Effective marketing means striking a chord with your audience, making a connection. When you give value, and provide someone with choice ' that combination of valuable content delivered in a targeted way using innovative technologies – results in happier customers. Web 2.0 has taken the Internet to an exciting new level ' characterized by true interactivity between Web site hosts and Web site users.
The legal industry hasn't been known to be the most innovative industry when it comes to cutting-edge interactive marketing. But a handful of firms are challenging that assumption.
Foley & Lardner
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?