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Technology in Marketing: Using the Web
In the last two years, there has been an explosion of new technologies and new ideas in law firm marketing and business development. There are more ways than ever before to communicate to your audience and tell your firm's story to clients, potential clients, recruits, and the media through these new technologies. However, having technology alone does not make an effective marketing program. Effective marketing means striking a chord with your audience, making a connection. When you give value, and provide someone with choice ' that combination of valuable content delivered in a targeted way using innovative technologies – results in happier customers. Web 2.0 has taken the Internet to an exciting new level ' characterized by true interactivity between Web site hosts and Web site users.
The legal industry hasn't been known to be the most innovative industry when it comes to cutting-edge interactive marketing. But a handful of firms are challenging that assumption.
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Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.