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The Place to Network: Jumpstart Client Development with Social Networking
Teens, college kids and recent graduates have grown up with the Internet and social networking sites in their bloodstreams 'they are constantly communicating with each other through Web sites. If you are not convinced that you're slightly out of the loop on this trend, ask yourself when was the last time you got 'poked' or 'threw a sheep' at someone on Facebook?
Adults who have been out of school for a few (ahem) years may find social networking tools a bit intimidating, or think that they're just for kids or recreational purposes. And many lawyers, who are among the more techno-phobic of professionals, are often reluctant to learn new technologies, especially when they're so busy doing grown-up things like billing hours and meeting with clients.
The truth is that the social networking is rapidly becoming a highly viable way for attorneys to expand their books of business. Social networking goes far beyond MySpace and Facebook ' the options are constantly growing as the Internet increasingly takes on the roles of publisher, matchmaker, business developer and research library.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.