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The Place to Network: Jumpstart Client Development with Social Networking

By Christy Burke
January 30, 2008

Teens, college kids and recent graduates have grown up with the Internet and social networking sites in their bloodstreams 'they are constantly communicating with each other through Web sites. If you are not convinced that you're slightly out of the loop on this trend, ask yourself when was the last time you got 'poked' or 'threw a sheep' at someone on Facebook?

Adults who have been out of school for a few (ahem) years may find social networking tools a bit intimidating, or think that they're just for kids or recreational purposes. And many lawyers, who are among the more techno-phobic of professionals, are often reluctant to learn new technologies, especially when they're so busy doing grown-up things like billing hours and meeting with clients.

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