Legal Sales & Service: The Most Important Trend in Legal Business Development

Recently, the author spoke with the general counsel at a Fortune 500 firm about some of his best, and worst, experiences with law firms. His central message was that 'Social events and personal relationships just don't matter like they used to. These days, if a firm wants a steady flow of new business, [it] must deliver value.'

26 minute read February 26, 2008 at 11:14 AM
By
Jim Hassett
Legal Sales & Service: The Most Important Trend in Legal Business Development

Recently, I spoke with the general counsel at a Fortune 500 firm about some of his best, and worst, experiences with law firms. His central message was that 'Social events and personal relationships just don't matter like they used to.

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