Technology in Marketing: Competitive Intelligence in Law Firms

Few firms evaluate the long-term growth of competitive intelligence (CI) in firm business development, and even fewer have sought to build systematically on current efforts to create an intelligence function that can predict opportunities. This article seeks to illustrate how a law firm can build a robust intelligence function ' gathering both competitive and business intelligence ' that will provide the greatest strategic benefit over the short and long terms.

23 minute readMarch 28, 2008 at 10:27 AM
By
Shannon Sankstone
Technology in Marketing: Competitive Intelligence in Law Firms

Editor's Note: This month we are privileged to have a guest columnist, Shannon Sankstone of Quarles & Brady. Shannon's article builds upon the presentation she will be making at the

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