Client Speak: Understanding the Client

As someone who has operated extensively on both the buyer and seller sides of the legal profession, I'm naturally prone to preaching the 'understanding your client' doctrine as a key best practice for all marketing and business development efforts. While I've taken some pains, in this publication and elsewhere, to define what 'understanding your client' actually means, it's important to remind ourselves that the process of getting to know your client requires really in-depth listening ' and that it often presents a few genuine surprises and problems along the way.

17 minute read April 28, 2008 at 09:07 AM
By
Allan Colman
Client Speak: Understanding the Client

As someone who has operated extensively on both the buyer and seller sides of the legal profession, I'm naturally prone to preaching the 'understanding your client' doctrine as a key best practice for all marketing and business development efforts.

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